Rabobank is one of the main partners of Lowlands and this year the bank wanted to set up a new activation with a direct link to their core business: agri & food. MOJO, the organization behind Lowlands, asked us to come up with a new catering concept for them.
Brasserie 2050 was all about the global food issue: how are we going to provide food to almost 10 billion people in 2050? With Brasserie 2050 we inspired the Lowlands visitor with future proof dishes made from 50 ingredients of today and the future. Guests found themselves in a modern barn, between high-tech food towers with sustainably grown products, which would end up directly onto their plates. The central theme was minimal impact on people, animals and the environment. In addition, all dishes were given an accurate C02 measurement and every dish told the story of a smart technologist, driven farmer of visionary entrepreneur. The menu included a a hybrid steak tartare and a local version of the salad Niçoise, with vegetables from Boer Bouma, whose field is literally adjacent to the festival site.For three days on end, the restaurant was filled to the brim with enthusiastic festival visitors. If you wish to read more background information and impressions of the restaurant you can click here.
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